Straker: AI-driven content automation and localization
Challenge: Straker employees have been wanting mental health benefits, and with newly available budget, the company sought an affordable solution with demonstrable results.
Approach:
Conduct a brief in-app assessment to understand each employee’s needs and goals
Create personalized self-guided programs with curated content bytes, quizzes, and exercises tailored to individual responses
Access to Wave’s Reflect AI — a clinically informed AI journalling tool with custom reflection prompts and real-time mood insights
Quarterly aggregate reporting on employee participation, mental health outcomes, and ROI
Results:
High engagement
36% employee downloads
78% active users
Satisfied employees
“I love the bytes on the app. They’re practical, fun, and weirdly just what I needed. It’s like a brain snack for emotional regulation.”
“I realized a place to self-reflect is very valuable. Everyone can benefit from having a productive sounding board.”
HR Representative